About Dani
Dani is an experienced eCommerce sales, marketing, and supply chain professional with a track record of success, in both full-time and consultancy capacities, for multiple global consumer products brands and organizations.
With a bias for action and cross-functional orientation, Dani has an established reputation of profitably developing businesses, brands, and product within the eCommerce channel, as an eCommerce sales and marketing leader. Dani's experiences range from progressive roles within the consumer products goods (CPG) industry for global organizations as large as $8B+ publicly traded global brands, to smaller rapidly growing private entities.
Dani has depth of experience in building to scale the eCommerce sales and marketing results for each of her teams and clients, in pursuit of enterprise objectives within multiple omnichannel environments.
Specific expertise across Beauty, Baby, Wellness, Pet, Household Consumable, and B2B business categories at Amazon and Amazon Business; with an additional broad base of experience within the Food/Grocery categories at Amazon, Walmart, iHerb, Coupang, and Thrive Market across sales, marketing, media, and supply chain functions; in both domestic and international markets.
Dani is a graduate of The University of California - Davis with a degree in Managerial Economics
Consultancy Services Offered:
High Performance Team Development
Omni Integrated Business Planning
eCommerce Supply Chain Design
eCommerce S&OP
Omni Go-To-Market Planning
Omni Price Pack Architecture
Channel Management Planning
Channel Management Enforcement
Full-funnel Advertising Strategies
Hybrid Selling Strategy Development
Annual Vendor Negotiations (AVN)
Team Design & Organizational Structure
Retailers & Retailer Partner Experience:
Global Amazon | Amazon Fresh | Walmart | Target | Kroger | Vitacost | iHerb | Instacart | Whole Foods | Coupang | Thrive
Amazon Advertising | Walmart Connect | Instacart Ads
Stackline | IRI | SPINS | Nielson | Profitero | Salsify | Vendor & Seller Central | Criteo | Magento | Syndigo
Capability Experience:
Revenue Reconciliation - Cash Application & Chargeback Recovery
Integrated Marketing Campaigns (development and execution)
Product Packaging & Design
Supply Chain Design & Integration (1P, 3P, DTC)