About Dani

Dani is an experienced eCommerce sales, marketing, and supply chain professional with a track record of success, in both full-time and consultancy capacities, for multiple global consumer products brands and organizations.

With a bias for action and cross-functional orientation, Dani has an established reputation of profitably developing businesses, brands, and product within the eCommerce channel, as an eCommerce sales and marketing leader. Dani's experiences range from progressive roles within the consumer products goods (CPG) industry for global organizations as large as $8B+ publicly traded global brands, to smaller rapidly growing private entities.

Dani has depth of experience in building to scale the eCommerce sales and marketing results for each of her teams and clients, in pursuit of enterprise objectives within multiple omnichannel environments.

Specific expertise across Beauty, Baby, Wellness, Pet, Household Consumable, and B2B business categories at Amazon and Amazon Business; with an additional broad base of experience within the Food/Grocery categories at Amazon, Walmart, iHerb, Coupang, and Thrive Market across sales, marketing, media, and supply chain functions; in both domestic and international markets.

Dani is a graduate of The University of California - Davis with a degree in Managerial Economics

Consultancy Services Offered:

  • High Performance Team Development

  • Omni Integrated Business Planning

  • eCommerce Supply Chain Design

  • eCommerce S&OP

  • Omni Go-To-Market Planning

  • Omni Price Pack Architecture

  • Channel Management Planning

  • Channel Management Enforcement

  • Full-funnel Advertising Strategies

  • Hybrid Selling Strategy Development

  • Annual Vendor Negotiations (AVN)

  • Team Design & Organizational Structure

Retailers & Retailer Partner Experience:

Global Amazon | Amazon Fresh | Walmart | Target | Kroger | Vitacost | iHerb | Instacart | Whole Foods | Coupang | Thrive

Amazon Advertising | Walmart Connect | Instacart Ads

Stackline | IRI | SPINS | Nielson | Profitero | Salsify | Vendor & Seller Central | Criteo | Magento | Syndigo

Capability Experience:

  • Revenue Reconciliation - Cash Application & Chargeback Recovery

  • Integrated Marketing Campaigns (development and execution)

  • Product Packaging & Design

  • Supply Chain Design & Integration (1P, 3P, DTC)